Last week, in the inaugural entry in this SEO series for pet bloggers, I told you all about the importance of using keywords in your pet blog. (If you missed that entry, you can check it out right here.) This week, I'm going to help you find the keywords you'll need to use in your blog. And Sinead here is sitting in front of the top tool I use: Google Adwords.
This free tool is designed to highlight the key phrases people in your industry use when they're talking about the same thing you plan to talk about. And the data comes right from Google.
To use this tool:
- Go to the Google AdWords campaign page.
- Sign in (you'll need a Google account, which is free).
- Click on "Search for new keywords using a phrase, website or category" under the green "Find new keywords and get search volume data" heading.
- Enter one or two words to describe the topic you plan to write about in the "Your product or service" box.
- Enter your website address in the "Your landing page" box.
- Select a product in the "Your product or category" box. (I usually select "Hobbies & Leisure" and then "Pets & Animals.")
- When the page loads, click on the "Keyword ideas" tab.
I'll say, straight off the bat, that much of the terminology you'll get in a search like this is worthless, especially if your original terms are vague. For example, when I run this set of steps on the term "Boston terriers," I get:
- Boston terrier breeders
- Boston terrier for sale
- Boston terriers for sale
- Boston terrier puppy
Unless I have a little box of pups to foist onto the world, these terms don't help me at all. So it takes a little bit of clicking and sorting and investigating in order to find alternate keywords that actually relate to the topic at hand. You'll need to get picky.
But, with practice, you'll be able to spot the hidden gems in the hundreds of results you get with this free tool. And you might end up ranking for terms that have always eluded you in the past, especially if you put the keywords you find in the right spots (More on that next week!).
So that's your lesson for this week! Any questions? Hit me up in the comments.